Our Vision and Mission & Motto
Vision: A world where all disabled children and their families have choice, opportunity, dignity and understanding.
Mission: Practical and emotional support through compassionate and efficient services.
Motto: Whatever It Takes
Caudwell Children was founded in 2000 to improve the lives of disabled children.
Started as the philanthropic vehicle for the successful Caudwell Communications Group (Phones 4 U, Dextra, 20:20 etc), for the first seven years of its existence Caudwell Children was run by a team of dedicated Group employees who worked in their spare time to deliver services for children across the North Midlands.
Trudi Beswick, a Director in the business, personally visited each family in the evenings and weekends to assess the most efficient way that the charity could help, and by garnering the support of the 8,000 Group employees as well as suppliers and customers, raised the funds needed to deliver services to a growing number of beneficiaries.
As the need for this unique kind of support grew, the charity organically expanded to the surrounding regions.
The support provided by the employees, suppliers and customers in those early years provided a vital platform from which to re-launch the charity once the business was sold in 2007 and it had to ‘stand on it’s own two feet’ for the first time.
“When I found out that the charity’s fundraising support had raised the outstanding balance for the equipment I was overwhelmed. I gave Aaron a huge hug, looked him the face, and said to him ‘I can help you now’ It was very emotional and without the charity’s help aaron wouldn’t have had any respite from his condition.”
Mum, Chrissie on the funding of her son’s light sensory pack